Feather Friendly® Commercial Bird Collision Deterrent Technology
Protect birds from colliding with Commercial and Industrial windows while offering clear visibility without affecting building aesthetics or outward views.
Over the past decade there has been a groundswell of interest by government, industry, and citizens in environmental issues. One serious aspect of protecting our environment is protecting birds from fatal collisions with man-made structures, and this issue has not been addressed by our society, until now. Feather Friendly Bird Deterrent Technology is designed to protect our feathered friends while enhancing the building’s design.
It is estimated that collisions account for 1 billion bird deaths each year, or 10% of the total bird population in North America. In all of these collisions, buildings pose the biggest threat. Exterior glass, whether it be clear, tinted, or reflective, is not a recognizable part of the natural world for birds, and therefore, they simply do not 'see' it. Daytime collisions are generally associated with the reflection on the glass of vegetation or the sky on the lower 3-5 floors.
Feather Friendly is an easy-to-use and unobtrusive window application that is barely noticeable to humans but highly effective in allowing birds to ‘see’ the windows, allowing them to avoid deadly collisions with windows.
What You Need to Know About Feather Friendly® Window Markers
Feather Friendly® markers are designed to make glass visible to birds—effectively reducing the risk of collisions without compromising building aesthetics. Since 2006, Feather Friendly® has delivered industry-leading solutions known for their exceptional durability, longevity, and proven performance in real-world environments.
Tested and approved by respected organizations such as the American Bird Conservancy and Dr. Daniel Klem Jr., Feather Friendly® is trusted by architects, building owners, and conservation experts alike.
While every installation is unique, independent studies have demonstrated a 95%+ reduction in bird-glass collisions when using Feather Friendly® technology.
FEATHER FRIENDLY EVOLUTION™ IS OUR NEW MATERIAL
Developed after half a decade of research, this technological breakthrough is designed to protect birds long after lesser products have given up.
The Evolution™ material will be featured in our Large-scale Pro and
Medium-scale Pro DIY lines, placing Feather Friendly in a league of its own.